Migros and WWF: positive results from the "Stickermania" campaign
The "Stickermania" campaign launched jointly by Migros and WWF came to an end after eight weeks. Migros announced in a press release that 650,000 albums had been sold. Both Migros and the WWF expressed their satisfaction with the campaign.
The "Stickermania" campaign launched jointly by Migros and WWF came to an end after eight weeks. Migros announced in a press release that 650,000 albums had been sold. The WWF received one franc for every book sold. The environmental organization intends to invest the money in protecting the rainforests of Borneo and Madagascar.
With a purchase of CHF 20 or more, Migros customers received five pictures of exotic animals to fill their albums. The common goal of the campaign was to sensitize children and young people to rainforest conservation in a playful way. Both Migros and the WWF expressed their satisfaction with the campaign.
With a purchase of CHF 20 or more, Migros customers received five pictures of exotic animals to fill their albums. The common goal of the campaign was to sensitize children and young people to rainforest conservation in a playful way. Both Migros and the WWF expressed their satisfaction with the campaign.
