Migros and Webguerillas Zurich launch Easter Games
The Webguerillas are responsible for the conception and implementation of Migros' online Easter campaign. Among other things, the Zurich-based advertisers have implemented various Easter traditions in a playful way. The first Flash game and the Easter microsite are already online.
The Easter games are open: With self-designed Easter eggs, you can now compete in virtual "Eiertütsche". Before the serious battle, the opponents decide on a strategy. If you have your eye on someone in particular, you can challenge your opponent to a duel via Facebook or e-mail. According to the press release, successful "Tütsche" not only make it into the Hall Of Fame of Easter games, but also win attractive prizes.
The "Eiertütsche" is just the beginning: A new game will be launched on March 11. When the eggs fly in "Eggo Shooter", full concentration is required. The following week, players can put their mother and father qualities to the test in the "Bibeli-Gotchi" game. For the finale in three weeks, the Webguerillas and Migros invite you to the "Egg Run".
The Felix family is not to be missed at Easter either, as the press release continues: "On the trilingual Easter microsite father Peter, a passionate cook, presents the best Easter recipes. Mom Eveline is the family's finance minister and knows which Migros offers are particularly attractive at the moment. Little Anna is responsible for decorating and presents craft ideas, while Luca loves to gamble and has tips for Easter games.
