Migros: New magazine launched
Migros has launched a new health and sustainability magazine. Vivai is published six times a year and covers topics such as nutrition, exercise, sustainability, and wellness.
Vivai was published on Monday with a total circulation of 500,000 copies in German, French and Italian. It is distributed as a supplement to the Migros magazine to a health-conscious target group selected via Cumulus data. Vivai is also available in all Migros fitness parks. The new magazine is intended to support the Migros Group's health and wellbeing offering in terms of communication.
