Migros: With SF still "bi de Lüt"
Migros will remain a TV sponsor of the "SF bi de Lüt" series on Swiss television this year. Since 2008, the major distributor has used the program to introduce viewers to the "From the region. For the region" (CoR) label.
Thanks to Migros' sponsorship commitment, the show repeatedly highlights special regional features in the individual Migros cooperatives. "SF bi de Lüt" is accompanied editorially by Migros Magazin and Migros.ch, and background information is published for individual contributions. Prizes can also be won in competitions accompanying the programs. The program will be broadcast for the first time this year on Friday, January 8, 2010, at 8.05 p.m. on SF 1. A total of around 53 programs are planned for 2010.
