Migros Media Strengthens Corporate Publishing
Migros Media has made a name for itself in the market with numerous publications tailored to specific target audiences and is now further expanding this new business segment with Laila Müller.
The Migros media company is present in the market with the publications Migros-Magazine, Saisonküche, and Vivai, and has successfully implemented an increasing number of journalistic commissioned products since the opening of the Corporate Publishing business area in 2012. In addition to various companies from the Migros universe, customers also include external partners. With Laila Müller, an experienced project manager has now been recruited to complement the team. She has been working as an advertising consultant and project manager for seven years, since 2012 at Jung von Matt/Limmat in Zurich. From May 1, 2014, the 32-year-old will be increasingly active in the area of order acquisition and coordination and will report directly to the publishing director Rolf Hauser.
Lorenz Bruegger, Head of Migros Media: "The still young business area of Migros Media is developing very well, and I am pleased that we can make a promising addition to the team with Laila Müller." To visually reflect the new orientation, the CI/CD of the media house will be supplemented with the logo of the corporate publishing business unit with immediate effect.
