Migros media expand advertising opportunities on saison.ch

MARKETING Migros Media now offers targeting options for display advertising on its website www.saison.ch.Thanks to the targeting function in the category levels of the online platform www.saison.ch This means that the advertising material is targeted to specific groups and wastage is minimized. In the food sector, the online platform of the cooking magazine "Saisonküche" is thus the first website in Switzerland.Theresa Wuitz, Marketing Manager Online, on the expansion of the offering: "We strive to break new ground and continuously develop our websites and booking options. Targeting allows us to respond even better to the needs of our advertising customers."