Migros launches Mountainmania
After the expedition into the rainforest and the world of the oceans, now comes the mountain adventure. The new sticker collection book was created in collaboration with the WWF and aims to impart knowledge about the highest mountains on all five continents.
Migros and the WWF want to use the new Mania to raise children's awareness of the beauty of our mountains and their wildlife, as detailed in a press release. Migros has also made a commitment to the WWF to increase the market share of sustainable labels. According to the press release, all the images were produced by various freelance photographers who have already worked for Geo or the BBC. Once again, one franc from every collector's book sold will go to the WWF, which will use the money for an Alpine conservation project.
Mountainmania also takes place online with a mountain quiz on Mountainmania.ch takes place. In collaboration with Google, Migros is offering Mountainmania fans the opportunity to take a 3D ride over the peaks of our planet. The website also provides information on all additional, accompanying activities such as roadshows, swap meets, a hotline and much more.
