Migros: Annual report only on the Internet in future
In the future, Migros will no longer produce a printed annual report. Instead, the company will rely entirely on the Internet.
The annual report is not to appear as a simple PDF solution on the Migros website, but as an edited Internet version. Under the strategic direction of Hirzel. Neef. Schmid Konsulenten, the design studio A-b.ch Brügger und Schmid was commissioned in a selection process. A-b.ch has joined forces with the agency Phorbis, which specializes in annual reports, and the Internet agency Orange8 Interactive, according to an agency press release. The annual report will go online at the end of March 2010.
The large corporation also relies on video contributions. For example, the President's message will not simply be a text, but a video message, as Naef told the SF business magazine "Eco". Various other topics will also be implemented with a video. Patrick Rohr has been hired to produce a video of the Chairman of the Board of Directors and a video of the Chairman of the Executive Board, as media spokesman Urs Peter Naef told Werbewoche when asked.
Migros does not justify the change with the pressure to save money, as the Internet solution is not cheaper than the printed annual report, Naef continues. Rather, the Group wants to move with the times and make consistent use of the Internet. In the long term, once the high initial investment has been made, Migros will probably also have financial advantages with an online-only annual report.
The large corporation also relies on video contributions. For example, the President's message will not simply be a text, but a video message, as Naef told the SF business magazine "Eco". Various other topics will also be implemented with a video. Patrick Rohr has been hired to produce a video of the Chairman of the Board of Directors and a video of the Chairman of the Executive Board, as media spokesman Urs Peter Naef told Werbewoche when asked.
Migros does not justify the change with the pressure to save money, as the Internet solution is not cheaper than the printed annual report, Naef continues. Rather, the Group wants to move with the times and make consistent use of the Internet. In the long term, once the high initial investment has been made, Migros will probably also have financial advantages with an online-only annual report.
