Migros operations in Birsfelden become Delica
Effective January 1, 2007, Migros Betriebe Birsfelden AG will operate under the new company name Delica and adopt a new look. The entire corporate identity will be updated with a new corporate design.
As of January 1, 2007, Migros Betriebe Birsfelden AG will be operating under the new company name Delica and will have a new look. The entire corporate identity will be given a new corporate design. The new image is a further step on the road to a strategic reorientation as a pure food company that was initiated two years ago. The new company name Delica can be used internationally and is also reminiscent of terms such as delicatessen and delicious. From January 1, 2007, high-quality gourmet products are to be sold under this name in various sales channels and markets.
Migros Betriebe Birsfelden AG has been a Migros company since 1987. With a total of 358 employees, it generated net sales of CHF 213 million in 2005, exceeding the CHF 200 million mark for the first time. The company owes this positive development in particular to the successful development of the Delizio coffee capsule system.
Migros Betriebe Birsfelden AG has been a Migros company since 1987. With a total of 358 employees, it generated net sales of CHF 213 million in 2005, exceeding the CHF 200 million mark for the first time. The company owes this positive development in particular to the successful development of the Delizio coffee capsule system.
