Migros in search of singles

For its next underwear advertisement, the orange giant is looking for 18 to 40-year-old singles to model for various TV commercials. From Thursday, January 18, men and women from all over Switzerland can apply. For the past two years, Migros has been using ordinary people instead of professional models to advertise its clothes and underwear. The last Migros model campaign in fall 2006 featured ski instructors in their underwear (see
). So now Migros will be showing singles from their best side: Casting and filming will be carried out professionally, and candidates can apply from today at Migros.ch.