Microsoft launches new search engine Bing
Microsoft is launching its new search engine under the name Bing on June 3. This was announced by Microsoft CEO Steve Ballmer on Thursday in Carlsbad, California. Bing will be accompanied by an advertising campaign worth up to one hundred million.
Microsoft is launching its new search engine under the name Bing on June 3. This was announced by Microsoft CEO Steve Ballmer on Thursday in Carlsbad, California. Bing will be accompanied by an advertising campaign worth up to one hundred million. The software company is thus once again stepping up its race to catch up with the major market leader Google.
According to Microsoft manager Dorothee Ritz, around 30 percent of all search queries are still aborted without a result. Bing should provide users with more relevant results thanks to an improved index. The new home page design is clearer, has new navigation options and provides clearly sorted results.
For complex search queries, for example in the course of a purchase decision, the results of the shopping site Ciao will be integrated into the German search in future. In a first step, there will initially be a direct link to the consumer portal; later, the content will be integrated into the search results, said Ritz.
According to the latest surveys by the service provider Net Applications, Microsoft achieved a market share of 4.8 percent in the search engine market last year - Google kept the competition far behind with a share of 81 percent.
According to Microsoft manager Dorothee Ritz, around 30 percent of all search queries are still aborted without a result. Bing should provide users with more relevant results thanks to an improved index. The new home page design is clearer, has new navigation options and provides clearly sorted results.
For complex search queries, for example in the course of a purchase decision, the results of the shopping site Ciao will be integrated into the German search in future. In a first step, there will initially be a direct link to the consumer portal; later, the content will be integrated into the search results, said Ritz.
According to the latest surveys by the service provider Net Applications, Microsoft achieved a market share of 4.8 percent in the search engine market last year - Google kept the competition far behind with a share of 81 percent.
