Michelle Hunziker is the new face of UPC
Michelle Hunziker is the new brand ambassador for the telecommunications provider UPC. She will make her first appearance for the company in the coming months.
Actors Carlos Leal and Stéphanie Berger have been promoting telecommunications provider UPC in Switzerland for several years and in Austria since 2015. They have now been joined by Michelle Hunziker. However, the Swiss-born actress does not often appear in advertising campaigns, according to the press release: "I'm very selective and don't do much advertising, because you have to remain credible in public," says the 39-year-old.
Internet, TV and mobile telephony play an important role for her and her family. "I watch TV almost every day while surfing the Internet at the same time, as many people do nowadays. I also regularly use social media to share photos with my fans - that way I'm much closer to them, and I like that," says Hunziker.
In addition to a shared interest in the company's products, the personality of a brand ambassador is also crucial for UPC. With her fresh and open nature, Hunziker is a perfect fit for the communications and entertainment provider, according to a statement. And the Swiss actress shows what that looks like in a short video. In it, she dances as if no one is watching her. "I love music and I love to dance - I need to do that more often," Hunziker says. Just how fresh and open she is and how much she identifies with UPC's products will be revealed in UPC's next advertising campaign in Austria and Switzerland.
