Michel Mariani becomes Chief Commercial Officer of 20 Minuten
Michel Mariani will assume the role of Chief Commercial Officer at 20 Minuten on August 1, 2026, and will join the Executive Board of the 20 Minuten Group. He succeeds Martin Lütgenau, who has been leading the department on an interim basis since the beginning of the year. Mariani has many years of experience in key account management and digital marketing.
Michel Mariani, currently Chief Commercial Officer and Partner at Cptr, will take over as Chief Commercial Officer and member of the Executive Board with effect from August 1, 2026. He succeeds Martin Lütgenau, who has headed the department ad interim since the beginning of the year and until the handover to Michel Mariani.
Michel Mariani has many years of experience in key account management in the media industry as well as extensive expertise in digital marketing and digital product innovation. He started his career in the media industry at Jean Frey AG, where he completed his commercial apprenticeship. He then moved into sales in 2005 and joined Tamedia, where he worked for various titles such as Annabelle and Das Magazin before taking over agency management and being promoted to Head of Agency Relations at Tamedia Advertising.
From Tamedia to Cptr
In 2018, he moved to the marketing technology company Cptr, where he helped develop the business activities and played a key role in shaping the company's marketing. In recent years, as Chief Commercial Officer and Partner at Cptr, he had overall commercial responsibility for the Cptr Group and led the successful development of the Austrian business, among other things.
Bernhard Brechbühl, CEO of the 20 Minuten Group, comments on the new appointment: "We are delighted that we have been able to appoint Michel Mariani as our new Chief Commercial Officer. He has an extensive network and an outstanding standing in the market and brings with him a deep understanding of digital products. With his affinity for publishing and his passion for innovation, he will lead our marketing into the future."
20 Minuten was launched at the end of 1999 as a commuter newspaper for a young and urban target group and has quickly developed into the digital media brand with the widest reach in German-speaking Switzerland, French-speaking Switzerland and Ticino. The 20 Minuten Group is part of the TX Group and comprises the news media 20 Minuten, 20 Minutes and lematin.ch, the digital radio station Goat Radio as well as the holdings Tio/20 Minuti in Ticino and L'essentiel in Luxembourg.
