Michael Ringier: Newsstand newspapers have a future

Michael Ringier believes in the future of the newspaper. In an interview in Monday's edition of the Mittellandzeitung, Ringier said that printed newspapers clearly have an edge in terms of quality. He assumes that free newspapers will have a positive impact on the reading habits of young people in particular. However, a newspaper has to present itself much more convincingly to young people today. This is only possible if good journalism is offered - better written, more exclusive, better researched, more well-founded, more surprising, more cheerful and more emotional. The Internet, on the other hand, is a "grab bag of nonsense, trash, trash, slander and slander", Ringier continued. Good journalism is rare on the Internet.
However, the future belongs to both the Internet and newspapers and lies in the networking of several media. For publishers, however, it makes no sense to put all content online for free. This will also change at Ringier. Ringier also assumes that there will only be two or three large media houses in Switzerland in the future. Very small local media with an emotional monopoly on catchment could also continue to exist. However, it will be very difficult for the larger medium-sized companies.

(Image source: Keystone)