Meyer advertises for Partnerwinner.ch

 
The Zurich-based advertising agency Meyer Werbung has prevailed against two competitors in a competitive presentation and is now allowed to realize the new campaign of Partnerwinner.ch. The dating platform, which belongs to Tamedia and has already been a client of Meyer Werbung on previous occasions, had asked three agencies to submit a concept for a new campaign. The proposal from the small agency based in Zurich's Ankerstrasse convinced Partnerwinner.ch's Managing Director Christoph Lüscher.
According to the press release, the new concept will take a very provocative approach. The campaign plays with political and social issues and will soon provide plenty to talk about, agency boss Thomas Meyer announced on Monday.
Three to four subjects are planned for advertisements of up to double-sided format.