Metzgerlehner plugs music into the ear for Phonak
The advertising agency Metzgerlehner is marketing Phonak’s first headphone system. For the global launch and the development of a product identity, the Erlenbach-based agency is creating a communications package that includes not only ads and brochures but also point-of-sale displays and user manuals.
The advertisers at Metzgerlehner are marketing Phonak's first headphone system. For the worldwide launch and the creation of a product identity, the agency in Erlenbach is developing a communication package that includes POS displays and operating instructions as well as advertisements and brochures. The subjects in a powerful design promise music lovers brilliant sound and perfect wearing comfort - "It's love at first sound."
The global hearing system manufacturer from Stäfa is entering new territory with the earphone system: for the first time, the high-tech company of Sonova Holding is entering the consumer electronics market.
The global hearing system manufacturer from Stäfa is entering new territory with the earphone system: for the first time, the high-tech company of Sonova Holding is entering the consumer electronics market.
Responsible at Phonak: Alexander Zschokke (Vice President Marketing), Riccardo Dillier (Product Manager). Responsible at Metzgerlehner Worldwide Partners: Felix Dammann (CD), Marco Lehner and Balint Dobozi (strategy/text), Christoph Schiess (AD), Silvan Metzger and Anna-Lea Michael (consulting), Dorian Iten (illustration), Augenblick (POS partner).
