Metzgerlehner: Playful appearance for Kägi Hazelnut

The Erlenbach-based agency Metzgerlehner has created a cross-media presence for Kägi Söhne. According to a press release on Monday, the campaign is based on an online game: game codes applied to every pack of Kägi hazelnuts can be used to win instant prizes or improve your own high score with a time credit. The campaign also includes an advertisement on the front page and second cover of the commuter newspaper 20 Minuten. The domain Kaegi-game.ch was also activated for the Kägi Game. This is advertised with animated banners on highly frequented news sites. The Kägi Game is also a central component of communication in the nationwide poster campaign alongside the product image of the Kägi hazelnut. In addition, promotional teams will carry out sampling in various Coop sales outlets.
Responsible at Kägi Söhne:
Beat Siegfried (Managing Director), Rebecca Willi (Key Account Manager). Responsible at Metzgerlehner Worldwide Partners: Felix Dammann (Creative Direction), Marco Hert (Art Direction), Patrick Meyer (Text), Thomas Hinderling and Alain Schwaar (Consulting), Giovanni Bucca (Production), OnEmotion AG, Martin Hochuli (Conception and implementation for online and mobile), Daniel Frick (Illustration), Detail AG (Photos Packshot/Litho/Creative Retouching).