Metzgerlehner brings Xopa business lunch to the customer

To whet the appetite for the Xopa cost analysis program, the Metzgerlehner advertising agency is sending a box with plates and cutlery to CFOs and IT supporters. The package also includes an invitation to an unconventional business lunch and a reply card. If this is returned, a Bison Systems sales representative appears at an agreed time with a lunch bag in his luggage. The aim is to make Xopa appealing to the customer over lunch, according to a press release. Around 100 copies of the personalized mailing were produced and sent to selected CFOs and IT support staff at medium-sized and large companies.