Butcher Rottmann Bürge establishes contacts for Aduno
On behalf of Aduno, the Swiss full-service provider of cashless payment solutions, the agency developed a mailing strategy designed to target new customers.
For example, for restaurants, cafés and bars, where guests particularly like to pay with a debit or credit card: Under the communicative guiding idea of the "Dream Team" for satisfied guests, a mailing was realized that dramatizes the advantages of working with Aduno.
The mailings serve as initial contact and function as door-opener for further measures. According to the press release, the very high response rates and deals with new customers show that the strategy of generating enthusiasm among potential new customers is working.
Responsible at Aduno: Christoph Bont (Head Marketing Communication), Gina Demarchi (Marketing Communication Manager). Responsible at Metzger Rottmann Bürge: Michael Rottmann, Patrick Meyer, Grit Wolany and Vasco Bickel (creation), Silvan Metzger and Karin Schweizer (consulting), Ursula Trottmann and Philipp Graf (production).
