MetaDesign gives Rieter a new look

Zurich-based branding agency MetaDesign has developed a new brand identity for Rieter, one of the market leaders in the textile machinery and automotive supply industry. This development was accompanied by a series of workshops with the company management. In these workshops, the brand was evaluated against the background of the company's strategy and values were redefined in order to develop the new identity on this basis.
The main aim of the new brand identity is to present the Rieter brand in a contemporary and above all uniform way wherever it can be experienced. The first sign of the new image is the new annual report (Fig.). All communication media are currently being gradually adapted to the new image.
As Bruno Schmidt, Partner at MetaDesign in Zurich, is quoted in a press release, a consistent image strengthens the brand. "This is particularly true for manufacturers of capital goods, who generally do not have large advertising budgets. Today, with competitors from Asia coming ever closer to our understanding of quality, a strong brand is increasingly becoming the only non-interchangeable factor."