Metadesign develops brand identity for Ergo
The Meta Design agency was commissioned to reposition the Ergo brand.
As part of its new brand strategy, Ergo Versicherungen will consolidate its existing brands—Hamburg-Mannheimer, Victoria, and Karstadt Quelle Versicherungen—under the Ergo brand and begin rolling out this new identity starting in the summer of 2010. Until then, the team at Meta Design will strategically refine the brand identity, develop a new corporate design, and oversee its implementation.
