Meta Hiltebrand becomes Kuhn Rikon brand ambassador

Top Swiss chef, TV personality and entrepreneur Meta Hiltebrand is Kuhn Rikon's new brand ambassador. The collaboration combines culinary passion, Swiss craftsmanship, design and creativity. The aim of this partnership is to build a bridge between amateur and professional chefs - an open exchange to bring even more professionalism and fun into the kitchen.

Two people who share the same values and fit together as well as a pot and a lid: the traditional brand Kuhn Rikon and professional chef Meta Hiltebrand. In her new role as brand ambassador, she will contribute her expertise to recipe development, cooking formats, events and brand communication.

Connected since childhood

The restaurateur has had a special relationship with the brand since early childhood. "The magic of the pot with the red lid - the Duromatic - drew me into the kitchen. Not because I wanted to be a chef, but because my mother cooked fresh food every day and was a real magician for me," says Hiltebrand.

Swiss products were very important to her family - pots and pans in particular were supposed to last a lifetime. "Kuhn Rikon promised that - and kept it. We still use some of these pots today."

Shared values such as craftsmanship, quality, joy

The partnership is characterized by shared values: culinary delights, the joy of cooking, quality craftsmanship and functional design. The Zurich native appreciates Kuhn Rikon's wide range of products. In addition to classic cookware, she loves using modern kitchen gadgets such as the Pull Chop or the cast-iron orange-red caquelon, which she regularly puts on the table as a fondue lover.

"Meta Hiltebrand stands for passion, authenticity and modern Swiss cuisine. It is precisely this attitude that characterizes Kuhn Rikon: deeply rooted in craftsmanship, but always open to new ideas and solutions. Together, we want to show how tradition and innovation can enrich everyday cooking - in a high-quality and approachable way," says Peter Waltenspühl, Head of Marketing at Kuhn Rikon.

The traditional brand, which is celebrating its 100th anniversary this year, and its new brand ambassador want to use their passion to liven up everyday cooking and awaken a desire for culinary creativity. Or as Meta Hiltebrand says with a wink: "Together we are salt and pepper: salt makes every dish better, a pinch of pepper makes it exciting."

Favorite product and personal anecdote

Her favorite product is clearly the Duromatic. "The magic of the red lid continues. It shortens cooking times and makes even rather fibrous pieces of meat wonderfully tender. I also appreciate high-quality materials - the feel is just as important to me as the taste. Cooking with Kuhn Rikon pots inspires me every time," explains Hiltebrand.

Her relationship with the brand also includes an anecdote: she has had a Kuhn Rikon pan since childhood, which she "borrowed" from her mother - and, as is often the case, deliberately never gave back. Unfortunately, she once put this pan - it was the double-walled Durotherm saucepan with golden handles - together with the trivet on the stove and left both on until they became one piece. The corresponding size is still missing from her mother's set today.

Kuhn Rikon has been inspiring the world of cooking since 1926 with innovative products for preparing, serving and enjoying food. The Swiss brand develops, designs and produces innovative, high-quality and sustainable products, which are sold directly, via retailers and specialist retailers as well as online all over the world. Meta Hiltebrand is one of the best-known top chefs in Switzerland and today runs CookCouture, a studio for recipe development, events and media productions.