Meta Design: New brand identity realized for Bison
Over the past few months, Meta Design has worked with the Swiss IT provider Bison to refine the brand’s profile and integrate several product brands—which had previously operated separately—under a single umbrella brand.
At the same time, the brand architecture was brought into an adequate logic so that their relationship to each other is coherent, according to the statement. On this basis, a product nomenclature was also created that is intended to strengthen the Bison brand in the future. At the same time, the design team developed a new look for the umbrella brand that further develops the previous one. It will be successively implemented in the coming months.
The earlier appearance:
