marke[ding]" trade fair becomes a festival for haptic advertising

At the "marke[ding]" on March 6, 2018 in the Samsung Hall, some original promotional items will once again be on display.After three years in Lucerne, the trade fair brand[thing] will take place on 6 March 2018 in Switzerland's most modern event center: the Samsung Hall. "We will be fresher, bolder and give the trade fair a festival character by packing everything into a single, exciting day," explains organizer Michael Mätzener from PromoFacts GmbH. Around 100 exhibitors will be presenting hands-on advertising and communication tools that appeal to all the senses.Listen and discussListen and discuss: The Point of Haptic will once again be the heart of the trade fair next year. Here there will be presentations, entertainment and creative workshops. With the internationally renowned pioneer of haptics research, Dr. Martin Grunwald, the festival will have a key note speaker who will explain why feeling and touching are much more important for survival than seeing, hearing, smelling and tasting. The theme of storytelling will be a recurring theme throughout the day. "Telling good stories is key in this industry, because only those who package a clear message well will reach the largest possible audience," says Michael Mätzener.Develop and exchangemarke[ding] is an event where trends are born and innovations are developed. Because exhibitors from all over Europe as well as retailers, agencies and users from all over Switzerland meet here and new things are created through networking. This will be even easier in the Samsung Hall: The event center is easily accessible by public transport and is just a few steps from Zurich Stettbach train station.www.markeding-schweiz.ch