Media change in recent years
In einem Kurzfilm zeigen Studenten von der Uni Zürich, wie stark das Internet hierzulande den Medienkonsum verändert hat.
Students at the Institute of Mass Communication and Media Research at the University of Zurich have compiled facts about media change in Switzerland in the form of a short film. The figures show that the individual need for information is increasingly being satisfied on the Internet. The online editions of the five largest daily newspapers have doubled their readership since 2008. During the same period, the respective print editions have lost 10 percent of their readership. This trend can also be seen in advertising. In 2009, advertising expenditure on the Internet rose by 38%, while it fell by 20% in the print media.
A wealth of further information, well packaged in informative snacks, is presented in the following short film:
About the film
A wealth of further information, well packaged in informative snacks, is presented in the following short film:
About the film
