Media sites on the rise
The September data from Net Mextrix Audit show Newsnetz.ch as a major newcomer: appearing in the statistics for the first time and immediately ranking seventh.
The Net Metrix Audit web statistics, which are published every month on the sixth working day, measured 175 websites in September. After the most-visited sites Bluewin, Search.ch and Local, Blick online remains the top media site with 1.58 million unique clients, followed by Newsnetz (new), NZZ online and 20 Minuten.ch.
Media sites ranked 6 to 10
The September statistics are also interesting from a media-specific point of view because Newsnetz, the quasi-merger of Tages-Anzeiger, Basler Zeitung and Berner Zeitung, was listed on the Internet for the first time and already ranks behind Blick online with a gap of just 85,000 unique clients (see linked interview). Although not quite at the top, media sites still occupy positions six to ten. Just a few years ago, it was said that the media industry had missed the boat on the Internet. The figures show that it has caught up.
In a comparison of page visits with the previous month of August, Das Magazin (+43.3%), the industry portal Persoenlich.com (+40.3%) and Handelszeitung online (+35.2%) recorded the strongest increases, followed by Cash/Borsalino.ch (+28.9%), Bilanz (+24%) and Le Temps (+21.5%). In view of the current economic crisis, it is not surprising that business titles are in greater demand. Blick online (-0.8%) and Sonntagszeitung.ch (-2.2%) lost page visits slightly, while sf.tv (-13.9%) and Facts.ch (-20.5%) lost a lot.
Comparison with previous year lags behind
The statistics put the positive results that Swiss Television recently reported in the media into perspective. SF compared its current September figures with the same month last year and came up with 64,600 more visits per day on sf.tv. On average, the three main platforms were able to increase their visits by 50 percent compared to the previous year.
Performance problems at Facts.ch
The makers of Facts.ch, the brand of the former and only Swiss-German news magazine selig, which has been running since September 2007, have no definitive explanation for the conspicuous drop in traffic.
What is certain is that the portal had performance problems in September and was no longer able to cope with the number of articles in the database. Since its launch, the platform has processed 1.46 million articles. "It crashed at 1.3 million," says project manager Christoph Lüscher. Things will look better again in October. Lüscher estimates that all platforms that have a lot of content online are heavily dependent on Google and are therefore more susceptible to glitches. The search engine giant seems to change the weightings in its algorithm much more frequently than before.
The strong increase in traffic to the magazine, on the other hand, is mainly due to the launch of an in-house newsletter, which is used to advertise more to the public. In addition, the magazine stories have recently been teased on the Tagi website.
René Worni
Web glossary
Page Impression (page view): A page impression is a user-induced page view within a website.
Visit: All registered page impressions of a user on a website, between which there is no interruption of at least 30 minutes, are combined into one visit.
Unique Clients: The number of unique clients corresponds to the number of different computers from which a website is accessed. It is determined using cookies, among other things, but not all users accept them. The value can therefore not be measured exactly.
Media sites table
Complete statistics of the media sites
Media sites ranked 6 to 10
The September statistics are also interesting from a media-specific point of view because Newsnetz, the quasi-merger of Tages-Anzeiger, Basler Zeitung and Berner Zeitung, was listed on the Internet for the first time and already ranks behind Blick online with a gap of just 85,000 unique clients (see linked interview). Although not quite at the top, media sites still occupy positions six to ten. Just a few years ago, it was said that the media industry had missed the boat on the Internet. The figures show that it has caught up.
In a comparison of page visits with the previous month of August, Das Magazin (+43.3%), the industry portal Persoenlich.com (+40.3%) and Handelszeitung online (+35.2%) recorded the strongest increases, followed by Cash/Borsalino.ch (+28.9%), Bilanz (+24%) and Le Temps (+21.5%). In view of the current economic crisis, it is not surprising that business titles are in greater demand. Blick online (-0.8%) and Sonntagszeitung.ch (-2.2%) lost page visits slightly, while sf.tv (-13.9%) and Facts.ch (-20.5%) lost a lot.
Comparison with previous year lags behind
The statistics put the positive results that Swiss Television recently reported in the media into perspective. SF compared its current September figures with the same month last year and came up with 64,600 more visits per day on sf.tv. On average, the three main platforms were able to increase their visits by 50 percent compared to the previous year.
Performance problems at Facts.ch
The makers of Facts.ch, the brand of the former and only Swiss-German news magazine selig, which has been running since September 2007, have no definitive explanation for the conspicuous drop in traffic.
What is certain is that the portal had performance problems in September and was no longer able to cope with the number of articles in the database. Since its launch, the platform has processed 1.46 million articles. "It crashed at 1.3 million," says project manager Christoph Lüscher. Things will look better again in October. Lüscher estimates that all platforms that have a lot of content online are heavily dependent on Google and are therefore more susceptible to glitches. The search engine giant seems to change the weightings in its algorithm much more frequently than before.
The strong increase in traffic to the magazine, on the other hand, is mainly due to the launch of an in-house newsletter, which is used to advertise more to the public. In addition, the magazine stories have recently been teased on the Tagi website.
René Worni
Web glossary
Page Impression (page view): A page impression is a user-induced page view within a website.
Visit: All registered page impressions of a user on a website, between which there is no interruption of at least 30 minutes, are combined into one visit.
Unique Clients: The number of unique clients corresponds to the number of different computers from which a website is accessed. It is determined using cookies, among other things, but not all users accept them. The value can therefore not be measured exactly.
Media sites table
Complete statistics of the media sites
