Media Monitor Switzerland launched
Swissdox, in partnership with Adwired and Eurospider, is launching a new electronic media monitoring suite. Thanks to Medienmonitor Schweiz, customers can find out what local media professionals are writing about their company, their topics, and their brands.
Medienmonitor Schweiz gives customers access to the 150 most important national print titles and the most relevant feeds from the Swiss online media. Filter technologies ensure that the articles are pre-selected. Thanks to the web front-end, the results can be processed quickly and conveniently, for example as a press review or in the form of media analyses, as detailed in a press release.
Medienmonitor Schweiz was developed by Swissdox, Eurospider and Adwired. The media archive Swissdox, a subsidiary of SMD Schweizer Mediendatenbank, supplies the clippings for Medienmonitor Schweiz. Eurospider, a spin-off of the ETH, is an information retrieval expert and is contributing powerful filters to the project that will guarantee precise clipping pre-selection. The company Adwired is one of the leading providers in the field of high-end media monitoring and has developed a front end for Medienmonitor Schweiz that is intended to guarantee customers a clear and simply structured editorial process.
The Medienmonitor Schweiz service is aimed primarily at small and medium-sized companies with a manageable clipping volume. Medienmonitor Schweiz makes it easy for them to get started with professional media monitoring. Customers can view individual clippings as well as create simple evaluations of the media volume. For example, they can create their own dossiers or analyses with charts. Results can be compiled in reports and exported as PDFs or sent by e-mail. It is also possible to set up alerts that inform customers by e-mail if there is an increase in clipping.
The new application can be downloaded online at Medienmonitorschweiz.ch and can be started immediately. As it is browser-based, no additional installations are required. In contrast to many other offers, Medienmonitor Schweiz has a fixed price model that includes clipping costs. The cheapest subscription is available from CHF 400 per month, including 600 print articles per month and an unlimited number of online articles.
