Mediaxis wins start-up budget from Lidl

The Zurich agency Mediaxis has won Lidl's launch account. The communications company will evaluate for the food discounter which advertising materials and media should be used for the launch campaign.

The Zurich agency Mediaxis has won Lidl's launch account. The communications company will evaluate for the food discounter which advertising materials and media should be used for the launch campaign.
The Europe-wide food giant is part of the Schwarz Group and will open its first stores in Switzerland in spring 2009. Lidl now operates 8,000 stores in 22 countries with more than 150,000 employees. In Germany alone, there are 3,000 stores and around 50,000 employees.
Founded in 2000 and based in Zurich-Schlieren, Mediaxis-MPG now has around 19 employees and serves clients such as Orange, Swisscanto, Reckitt-Benckiser, Lindt&Sprüngli, Ricola and Calida.

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