Mediasense: Private radio stations take over Publisuisse shares
The private radio stations that make up the Swiss Radio Pool (SRP) will take over the stake in the marketing company Mediasense SA previously held by Publisuisse, effective early 2009. The SRP radio stations will continue to operate the national booking platform and marketing organization independently of Publisuisse.
The private radio stations in the Swiss Radio Pool (SRP) will take over the stake previously held by Publisuisse in the marketing company Mediasense SA at the beginning of 2009. The SRP radio stations will continue to operate the national booking platform and marketing organization independently of Publisuisse. This will create an open sales model for radio advertising controlled by the radio broadcasters and based on the Publiplan online booking system, which is available to Publisuisse's radio stations under a service agreement.
In addition to its role as a national booking platform, Mediasense will focus on product design, pricing and promotional measures for national radio advertising. In future, SRP offers will be sold individually by the individual partner radio stations and by the agents already active in the market. The previous Managing Director, Bernhard Krättli, will leave the company at his own request at the end of January, but will remain available to the company for project work as part of the realignment.
The Mediasense Board of Directors is now made up of the following members: Urs Lorenz, Radio Zürisee (Chairman), Andrea Haemmerli, Belcom (Vice Chairman), Roland Baumgartner, Radio Argovia, and Joachim Freiberg, Radio Pilatus (previously). The current representative of the SRP on the Board of Directors of Mediasense SA, Andreas Meili, will continue to work for Mediasense on a mandate basis. The two previous representatives of Publisuisse on the Board of Directors, Martin Schneider and Othmar Stadelmann, have left the Board.
In addition to its role as a national booking platform, Mediasense will focus on product design, pricing and promotional measures for national radio advertising. In future, SRP offers will be sold individually by the individual partner radio stations and by the agents already active in the market. The previous Managing Director, Bernhard Krättli, will leave the company at his own request at the end of January, but will remain available to the company for project work as part of the realignment.
The Mediasense Board of Directors is now made up of the following members: Urs Lorenz, Radio Zürisee (Chairman), Andrea Haemmerli, Belcom (Vice Chairman), Roland Baumgartner, Radio Argovia, and Joachim Freiberg, Radio Pilatus (previously). The current representative of the SRP on the Board of Directors of Mediasense SA, Andreas Meili, will continue to work for Mediasense on a mandate basis. The two previous representatives of Publisuisse on the Board of Directors, Martin Schneider and Othmar Stadelmann, have left the Board.
