Mediaplus now also brews media ideas for Eichhof Bier
Mediaplus is now also responsible for Eichhof's media planning. This means the Bern-based media agency is now responsible for all of Heineken Switzerland's beer brands.
The Bern-based media agency Mediaplus is now also responsible for Eichhof's media planning. This makes Media Plus responsible for all of Heineken Switzerland's beer brands, according to a press release issued by the agency on Thursday. "The fact that we were also able to win Eichhof, the Group's latest new acquisition, confirms that we are on the right track with our agency approach," said Urs Rueb, managing owner of Mediaplus.
