Medianovis: Newsletter realized for Industrielle Werke Basel

The newsletter is another product of the "energie&wasser" media brand, which is based on the classic print magazine and a reader portal on the Internet. It provides subscribers with a quick overview of the current issue and takes them to the reader portal via a link, according to a press release from the agency. The aim is to increase the cross-media effect and bring more print content to online users. In this way, IWB wants to expand direct, regular dialog with its customers via the Internet in the long term.
The ensemble "Customer Magazine - Reader Portal - Newsletter" is published four times a year. The magazine is distributed free of charge to all households in the canton of Basel-Stadt. Customers outside the canton receive it every six months. The newsletter can be ordered via the reader portal Energy-and-water.ch can be subscribed to by readers online and free of charge.