Mediaforum.ch launches newsletter for packaging issues "pack's!
The new newsletter aims to provide a market forum for marketers of packaging solutions as well as packaging designers and buyers, and is intended as a business-to-business tool for reaching the packaging industries. The first issue will be sent out in mid-August.
pack's!", the Swiss Packaging Newsletter for packaging, labeling, coding and product decoration, will be sent out for the first time in mid-August. The new newsletter aims to offer marketers of packaging solutions as well as packaging designers and buyers a market forum and sees itself as a business-to-business tool for reaching the packaging industries.
As the editor of "pack's!", Claude Bürki, former editor-in-chief of the trade magazine Tara, told Werbewoche, the main aim of the new newsletter is to build bridges between suppliers and users. "Interest in packaging is growing", Bürki explained, "suppliers and users have recognized that good packaging is worth as much as good advertising". Accordingly, the new newsletter focuses on the marketing functions of packaging and not on technical subtleties.
The newsletter will initially be sent out every three weeks - although an increase in frequency to fortnightly is already under discussion. pack's!" will be sent to recipients of the Mediaforum press review. You can subscribe to the new service free of charge on the Mediaforum website at http://www.mediaforum.ch/index.html?stage=2.
Kathrin Fischer
As the editor of "pack's!", Claude Bürki, former editor-in-chief of the trade magazine Tara, told Werbewoche, the main aim of the new newsletter is to build bridges between suppliers and users. "Interest in packaging is growing", Bürki explained, "suppliers and users have recognized that good packaging is worth as much as good advertising". Accordingly, the new newsletter focuses on the marketing functions of packaging and not on technical subtleties.
The newsletter will initially be sent out every three weeks - although an increase in frequency to fortnightly is already under discussion. pack's!" will be sent to recipients of the Mediaforum press review. You can subscribe to the new service free of charge on the Mediaforum website at http://www.mediaforum.ch/index.html?stage=2.
Kathrin Fischer
