Mediaedge|CIA also glues for Henkel
Mediaedge|CIA will manage the media budget for Henkel's Pritt and Pattex adhesive brands going forward.
The media budget for Henkel's Pritt and Pattex adhesive brands will in future be managed by Mediaedge|CIA, which will be responsible for all of the German chemical company's business areas in Switzerland from July. A year ago, Mediaedge|CIA had already won the detergents and cosmetics sectors. According to Beatrice Bender, Marketing Manager Consumer Adhesives, the positive response from these areas made the decision to change agencies easier. Pritt and Pattex were previously managed by OMD Zurich.
