Mediaedge:cia launches MEC Interaction Switzerland

Mediaedge:cia MEC, the global communications agency for the planning and implementation of holistic concepts, is launching digital media services in Switzerland. MEC Interaction Switzerland has two new locations in Lausanne and Zurich. In addition to electronic media and outdoor media, they now also offer focused services for digital media. The aim is to strengthen strategic consulting and the integration of digital media - online, search, affiliate and mobile - into holistic communication concepts. Tiziano Obrecht, Head of Interaction Switzerland (photo), will head up the Digital Media division in both locations with immediate effect. Obrecht has been working in the online business for around six years. Most recently, he was responsible for two years as Director Product Management at online marketer Adlink. Prior to that, he worked for around three years as Senior Account Manager at Publimedia Webadvertising and one year as Process Manager at IBM Switzerland.