Mediacom wins Coca-Cola Switzerland
Mediacom will manage the media budgets for the Coca-Cola beverage company in Switzerland and Austria going forward.
The media budgets of the Coca-Cola beverage group in Switzerland and Austria will be managed by Mediacom in the future.The contract applies to all brands. The media agency of the Grey Global Group prevailed in a pitch against Universal McCann, Initiative Media and Carat, as Coca-Cola spokesman Jürg Dinner confirmed to Werbewoche. The group had invited the sister agencies of the four networks in the two countries to bid jointly for the budgets. In Switzerland, Universal McCann was previously responsible, in Austria Initiative Media for buying and Universal McCann for planning.
