Media Trend Journal: Press has potential
The results of the latest BMM clearly show that, for many news outlets, favorability is significantly higher than usage. When it comes to television, favorability and usage align much more closely.
Brand Media Monitor 2009 The results of the latest BMM clearly show that the popularity of many press titles is significantly higher than their usage. In the case of television, liking and usage are much more closely aligned.
> Part 1 as PDF
> Part 2 as PDF
> Part 3 as PDF
> Part 1 as PDF
> Part 2 as PDF
> Part 3 as PDF
