Media Focus: More advertising again in April
Advertising in Switzerland was up again in April. Compared to the same period last year, gross advertising rose by 2.8% or just under CHF 10 million.
However, advertising placements had increased even more strongly in the two previous months of February and March. Over the first four months of this year, the year-on-year increase amounted to 6.1%. This was announced by the market research institute Media Focus on Wednesday.
More advertising appeared in April, particularly for consumer electronics+photography, food and cosmetics+personal care. Around half of the advertising was published in print media, with television accounting for 31%.
More advertising appeared in April, particularly for consumer electronics+photography, food and cosmetics+personal care. Around half of the advertising was published in print media, with television accounting for 31%.
