Media Focus: Advertising market almost stable in October
The Swiss advertising market shrank slightly by 2.2% in October compared to the same month last year. Companies still spent CHF 482 million on print advertising.
The market research company Media Focus published its latest Advertising Market Trend Report for October 2013 on Friday. It shows that the advertising market remains almost stable for the year as a whole compared to the first ten months of 2012 - with a small decrease of 0.3%. Advertising expenditure for food fell particularly sharply in October - by 21%.
You can find the entire Media Focus Advertising Market Trend Report here here.
