Media Focus: Online services on the rise
In the first quarter of 2014, advertising pressure of CHF 1.4 billion was measured in the Swiss advertising market. This equates to a year-on-year increase of 0.2 percent (+2.4 million Swiss francs). The online services area in particular increased.
Advertising print in the month of March 2014 recorded an increase of 0.6 percent (+2.7 million Swiss francs) to 463.6 million Swiss francs.
The entire Media Focus Trend Report March 2014 in PDF format can be found at here.
