Media Focus: Higher advertising expenditure in May
Thanks to the improved economic situation, more money is flowing into advertising again. Advertising spending rose in May 2010 for the fourth consecutive month.
Last month, a total of CHF 377 million gross was spent on advertising in newspapers, television and other advertising media. This was announced by the market research company Media Focus on Wednesday. Since the beginning of 2010, the advertising volume has risen by 6.1% compared to the same period last year.
In May, only billboards saw less advertising than in the previous year. However, out-of-home advertising also recorded growth over the first five months.
www.mediafocus.ch
In May, only billboards saw less advertising than in the previous year. However, out-of-home advertising also recorded growth over the first five months.
www.mediafocus.ch
