Media Focus: Higher advertising expenditure in July
Advertising spending increased in July. Spending rose by 4.3 percent compared with the same month last year, reaching 235 million francs.
This is the expected low for the year. Due to the summer slump, this takes place every year in July. As the result for July 2008 was also exceeded, the current year is coming ever closer to the record year of 2008, according to the market research company Media Focus on Friday.
Broken down by sector and product group, tobacco products saw the strongest increase at 115.1%. This was followed by energy with 54.6% and the media, which spent 26.2% more on advertising. The leisure, sports and tourism group grew by 19.7%.
In contrast, transport companies recorded 38.9% less advertising expenditure, while the IT sector spent 36.8% less. Initiatives and campaigns were advertised 12.4% less, with political campaigns alone being advertised 29.3% less.
Media Focus compiles monthly gross advertising statistics. All advertising placements at the official rates of the advertising medium - newspaper, poster, cinema, etc. - are evaluated.
Broken down by sector and product group, tobacco products saw the strongest increase at 115.1%. This was followed by energy with 54.6% and the media, which spent 26.2% more on advertising. The leisure, sports and tourism group grew by 19.7%.
In contrast, transport companies recorded 38.9% less advertising expenditure, while the IT sector spent 36.8% less. Initiatives and campaigns were advertised 12.4% less, with political campaigns alone being advertised 29.3% less.
Media Focus compiles monthly gross advertising statistics. All advertising placements at the official rates of the advertising medium - newspaper, poster, cinema, etc. - are evaluated.
