Mec Lausanne realizes campaign for Eckes-Granini
The Mec agency has developed a cross-media campaign for the launch of the new breakfast product «Granini Orange-Banana-Passion Fruit.».
The concept of Mec, formerly Mediaedge:cia Switzerland, includes a national event presence during breakfast time in the commuter newspaper and on the 20 Minuten website to bring the new fruit juice closer to consumers, according to the press release.
On a Micro website Eckes-Granini suggests testing the new product and sending out e-cards. The campaign was created by JWT for the print part and Argonauten for the Internet part. The campaign was launched on June 8 and will run for a total of three weeks.
On a Micro website Eckes-Granini suggests testing the new product and sending out e-cards. The campaign was created by JWT for the print part and Argonauten for the Internet part. The campaign was launched on June 8 and will run for a total of three weeks.
