Mé tells the story of the Workbays
The design agency Mé Mesmer Société stages "The New Office Space Workbays" for Vitra. Vitra is rethinking the office with the "New Office Concept".
The workbays by French designers Ronan and Erwan Bouroullec are an important part of this concept. As the basis for the latest publication for Vitra, Mé tested the system furniture herself. Claudia Klein photographed her in the process. The Zurich-based photographer's pictures show how Mé tests and experiences the "New Office Concept".
The publication "Workbays" is divided into three chapters in the form of separate booklets. The content, format and paper quality differ. The textbook "Read" contains information about the designers, the workbook "Workbays" presents and shows the workbays clearly and comprehensibly and the lookbook "Look" with pictures by Claudia Klein shows the Mé Experiment Workbays: Experience Workbays in 48 hours. Most of the models are Mé employees who have embarked on the Workbay experiment.
Together with Vitra, the agency opted for the very young font Px Grotesk in combination with the Vitra corporate font V-Futura for the printed matter.
Productive partnership
According to the Landi publication (Werbewoche.ch reported), the Workbays communication is Mé's second project for Vitra. Further projects are still in the works, so it will be interesting to see what else the creatives come up with for the creatives.
