McKinivan Moos: Brand space for Credit Suisse
The McKinivan Moos agency has created a new brand space for Credit Suisse at Zurich Airport. At its heart is a water wall.
The new Credit Suisse brand space in the room in front of the new duty-free store welcomes arriving passengers with a multi-layered installation: passengers first enter a cloud of sound, currently seagulls twittering and the sound of the sea - in keeping with the current campaign theme with Credit Suisse client Kuoni. Once they arrive in the middle of the room, they discover a three-dimensional showcase in which the motif is realized spatially and with attention to detail. The subject's message is: "Kuoni knows that vacations are precious. Credit Suisse helps the company to shine." The 3D implementation with real sand and numerous crystal objects is intended to emphasize this message, according to the agency's press release. Finally, at the front of the brand space, passengers can expect the centerpiece of the brand space: a water wall made of Puschlav serpentine stone with the words "Welcome to Zurich" and the Credit Suisse logo. The water treatment system is state-of-the-art and has been developed with sustainability in mind.
McKinivan Moos, an agency specializing in experiential marketing, developed the brand space and implemented it with various partners.
Responsible at Credit Suisse: Francesca Krist, Michael Bürgin (Advertising). Responsible at McKinivanMoos: Pius Sidler (Partner and Head of Consulting); Sara Wirz, Inma Mendiola (Consulting). Responsible for conform: René Spörri (Head of Decoration Kinetics / Technology). Responsible at Frontwork: Dirk Hilmerich (project management), Angela Wiederkehr (consulting). Water wall/well construction: Peter Winter fountain construction.
