McDonald's wants a new claim
McDonald's is dissatisfied with its current claim. Now the claim "I'm Lovin It", which was launched six years ago, is to be revised.
The existing slogan is to be adapted to the times, Mary Dillon, global Chief Marketing Officer at McDonald's, told the media. The claim is to become stronger and more relevant, Dillon is quoted as saying by the trade magazine Marketingweek. The creative partners DDB, Leo Burnett and TBWA are currently looking for ideas. According to the industry service Horizont.net, the results are to be presented at the end of October.
