McDonalds: Truttmann now heads "Sports Sponsorship & Marketing
Thomas Truttmann was appointed «Head of Sports Sponsorship & Marketing» by McDonald’s Europe in early October. The 39-year-old has been in charge of marketing and communications at McDonald’s Switzerland for the past six years.
Truttmann will take on this role in addition to his function in Switzerland, the company announced on Tuesday. Over the next two years, the division will prepare and support several major sporting events: the 2012 Olympic Games in London and the 2012 Uefa European Football Championship in Poland and Ukraine. Truttmann will be responsible for developing the strategy as well as activating and evaluating it.
