McDonald's brings at least one Swiss to the World Cup final
The fast-food giant held qualifying competitions around the world to find the kids who would be allowed to walk onto the field with a player.
McDonald's is fulfilling ten Swiss children's dream of one day standing on the pitch with a big soccer star: They will be allowed to accompany the players onto the pitch at the World Cup in Germany. McDonald's organized elimination competitions around the world to find the kids who would be allowed to run in with a player. In Switzerland, the castings were carried out in collaboration with the Ringier media house. Blick, SonntagsBlick and Sat.1 Switzerland accompanied the campaign from the call to the children's participation in the games - with advertisements, call trailers, online voting and publicity reports. 8-year-old Fabien Burkhalter from Adliswil was even allowed to attend the final game and accompany a player hand in hand onto the pitch. As McDonald's announced, Fabien won out over around 1,700 other applicants.
