McCann promotes Stimorol and V6
McCann Erickson Switzerland, a retail advertising agency, is now also handling advertising for Cadbury Switzerland's chewing gum and candy products.
Retail McCann Erickson Switzerland is now also advertising Cadbury Switzerland's chewing gum and confectionery, including the well-known Stimorol and V6 brands. Cadbury chose McCann as its international network last year. A TV commercial for V6 is already on air, with further results to follow soon. Cadbury Schweppes is the world's largest manufacturer of confectionery and, according to the agency, has a market share of 75 percent in Switzerland with Stimorol, V6, Trident, Hollywood and Dentyne.
