McCann raises a glass to Bacardi Breezer

The spirits group Bacardi-Martini Suisse has entrusted McCann-Erickson Switzerland with the advertising budget for Bacardi Breezer. McCann won the pitch against four competitors. "The budget is so large that we are happy to toast it with a Breezer," said McCann COO Curdin Janett. As mixed drinks are the area with the greatest growth, Bacardi Breezer also accounts for by far the largest share of Bacardi-Martini's total budget. The new campaign (cinema, poster and print) is to be seen from April. Universal McCann is responsible for media planning and purchasing.