McCann launches premium beer with Carlos Leal
McCann Erickson has launched the introductory campaign for Feldschlösschen’s Swiss premium beer in collaboration with Swiss musician and film actor Carlos Leal. The tagline: «Premium Taste. Swiss Made.»
McCann Erickson has launched the launch campaign for Feldschlösschen Premium Swiss Beer with Swiss musician and film actor Carlos Leal. According to a press release from the agency, McCann implemented the advertising measures in keeping with the style, linking the actor Carlos Leal with the enjoyment of Feldschlösschen Premium. The new beer brand is presented tastefully and desirably with a discreetly charming appearance and high standards. The claim: "Premium Taste. Swiss Made." The campaign can be seen on posters and advertisements.
Responsible at Feldschlösschen: Marlis Ackermann (Head of Marketing), Sabine Strehle (Marketing Manager), Patrick Schweizer (Brand Manager). Responsible at McCann: Susanne Jungbluth, Sibylle Kaelin (Consulting), Christine Manger (AD), Roger Dobmann (AD), Bernd Schultze (Text). Photography: Pierluigi Macor.
Responsible at Feldschlösschen: Marlis Ackermann (Head of Marketing), Sabine Strehle (Marketing Manager), Patrick Schweizer (Brand Manager). Responsible at McCann: Susanne Jungbluth, Sibylle Kaelin (Consulting), Christine Manger (AD), Roger Dobmann (AD), Bernd Schultze (Text). Photography: Pierluigi Macor.
